Great Interviews

I have probably been interviewed more than 200 times and I have interviewed more than 200 people over the past 12 years. There are specific results you want from an author as well as the results the author wants from the interview.

First of all, the talk show host wants the author to be entertaining and able to banter cleverly well enough to generate interest from their listen audience. There is nothing worse than either a one word answer or one that is three minutes of long drawn out mundane minutia.