One of the best ways to sell your books is through radio interviews. There is one specific reason this is effective: you can do it from the comfort of your home and you reach an audience you would never have been able to reach otherwise.
Book Your Guests includes 1,500 radio talk shows, 1,200 magazine resources and more than 600 TV programs that are all looking for the next run away best seller by an unknown author.
I have probably been interviewed more than 200 times and I have interviewed more than 200 people over the past 12 years. There are specific results you want from an author as well as the results the author wants from the interview.
First of all, the talk show host wants the author to be entertaining and able to banter cleverly well enough to generate interest from their listen audience. There is nothing worse than either a one word answer or one that is three minutes of long drawn out mundane minutia.